I have heard so many myths about black hats and one got my curiosity ranging from the ordinary to the extreme. I found out that there's been a discussion about the black hat and a white hat in the net so i decided to go looking for it. Upon finding about the actual topic of discussion on the boards, i decided that i would go for the juice and not for the lesson. Lessons from a white hat or a black hat does not necessarily mean changing for the terms but getting the actual picture's details and getting them to be part of your learning. It does not necessarily mean that you can become either a black hat or a white hat after all the storms that you have had in your SEO life.

As one black hat quotes-" Man will always beat machine because there will always be someone smarter than the one that built the machine in the first place." and i believe that this is true in all aspects and angles we look in to.and because man built machines, wherever there is one, there is also a loophole in it ready and waiting for the big man of the hour. He who has the power to do and tweak everything that his playful mind would work in to his advantage always has the power and the fun in his hands.

On the other hand, there was what this one white hat quote that " true that black hats do give the search engines those algorithms that we white hats and black hats alike happen to undergo and yield in and at times fear to affect our online businesses but it still has to do a more devastating effect on white hats because they do not have the technologies to cope up with those changes." Now where does that certain quote leave us all? If one would just analyze things and take a closer look at the picture, it's as simple as this, which ever side we choose to be in, we all get the kicks and the share of the pie. But is it just enough to see the picture that way? Would you be content at just seeing things as it is? Well it's all up to you of course. Me, i always got content at going and riding along where the tide takes me, but now, everything has changed, I found out that it is sometimes necessary to do things the easy way because we humans have that within us, the tendency to go look for things to doing things the easy way to ease up on the burden. This is where technology comes in and this is also where great inventions and innovations have come to our world.

Take this other quote from a SEO, " I hope it does get harder to cheat the search engines because that will sort the wheat from the chaff and leave me more room to take a bigger market share." Isn't it true from anybody's point of view that the harder it is to cheat the search engines, the bigger the market share any white hat SEO has? Or is it the other way around? But getting the juice from the quote itself, i have seen so many times and was made to believe that it is always true that in the long run, it is always the white hat that wins until the inevitable happens that a black hat takes over the SERPs that one white hat has been inkling and working hard for to get his sites to rank high on. Where would that leave white hats and where would that take black hats. Since there is no end to all this, i would say that whatever i need to know i would take the challenge from now on.

It's all about having fun after all without having to blame anybody else for your fate and the resulting outcome of your actions. The greatest part of the juice in the picture is that you get to learn every aspect of the whole juice and not just limit yourself by looking at the picture not the art itself. Black hat or white hat, it's the art that counts that certain pictures or masterpiece has which nobody else sees but the beholder. It has always been that way which goes on and on and is responsible for all the great learnings and inventions in the world. Experimenting, motivation, innovation and finding ways to outsmart machines with the use of great technologies, that for me is fun and most of all achievement.

Search engines are getting worse for everybody these days and it is tiring and boring just to watch our fruits of labor go to waste and our sites get sandboxed, dropped or get outdated and outrunned by the technologies that those authorities implement. This thought makes those black hats thank that they are not trying to do things the hard way.

First, i'd like to give a little backgrounder about this specific topic which is "portal sites" or web portals that i would like to discuss in this post. I just came across this word just the other day and my curiosity led me to an umimaginably existing portal site that has so many pages in them. Could you guess what is the name of the site that has lived since the 1990's existence? i'll just discuss about his portal site later in this post. Some portal sites would even contain up to ten thousand pages and it made me wonder if such existence is really possible. I have not really seen any kind of portal site before this research enabled me on the knowledge but my interest made me wonder how one operates in the web.

I looked it up in the wiki and i saw this specific definition "A Web portal is a site on the World Wide Web that typically provides personalized capabilities to its visitors, providing a pathway to other content. It is designed to use distributed applications, different numbers and types of middleware and hardware to provide services from a number of different sources. In addition, business portals are designed to share collaboration in workplaces. A further business-driven requirement of portals is that the content be able to work on multiple platforms such as personal computers, personal digital assistants (PDAs), and cell phones."

I have stumbled upon the existence of web portals just the other day as what they call it in the early 90's before the existence of the dot coms. At first i couldn't believe that they existed according to the spammer who e- mailed me about using portals to earn a significant amount of income through marketing and from using them. Problem is, when i tried to look for links leading to the great information that the spammer said the site promised, i cannot find any of it and on details of how i could use the idea of building a web portal.

Tried to do a little research on the matter and i found out that they do exist after all hoping that this time, curiosity won't kill the cat. Surprised at what i found out, according to WIKI, these portals existed during the days where the development of the early web browsers were still on the way. Web portals in general as to my own opinion are one of the most user-friendly type of sites in the early days of the web. These web portals do cater to the undying needs of its visitors as to relevant-content-rich pages that somehow is designed to make the users and visitors stay at a longer time fraction of their web browsing. These types of sites would you belive used to have up to 10 thousand or more pages to offer to their visitors and these pages have each a unique content in relation to the other pages.

What interests me most is that one of the most popular portal sites during those early 90's era of the world wide web is still existing now and is still giving relevant content rich pages that makes the user (us) stay for a long time. Guessed what site it is? Just click the link to find out.

Portal sites like -----, provide personalized capabilities that gives the user the advantage of viewing the different pages without going away from the mother URL or domain and providing access to the contents therein that are relevant to a user's search and query in the early days and this serves as their browsers as the equivalent to IE or Google or Firefox today.

    Development of Web Portals:

These web portals were the most wanted place in the internet for marketers that are after of the portion of the traffic which enables them to earn income from. Such examples are America Online who used the Netscape Netcenter, the Walt Disney Company who used the Go.com and AT&T who used the Excite. In the early times, big network companies such as the CBS ( Columbia Bradcasting System ), popularly known in the early 90's also to be one of the biggest bradcasting companies in the United States is targeting Lycos also a popular portal site.

These portal sites (Lycos, Altavista, Infoseek, Hotbot, and Excite) at first started as either directories or search engines. Due to growing needs to expand their services and to make the users stay for a while more than the ususal, they were able to conceptualize and come up with strategies to lengthen the stay of users by providing what we now enjoy as free e-mails, chatrooms, messengers, games and news thereby increasing revenues and potential visitors and customers to market their services and products.

These portal sites died down in its overwhelming climax in marketing era when the technology of companies that are so called as the dot-coms came in the picture before the end of 2000. Currently there are many other types of portals that has emerged out of the bankrupted ones and the most successful that has been left to stand out successfully is Yahoo.

The dot-coms are according to WIKI -> " The period was marked by the founding (and in many cases, spectacular failure) of a group of new Internet-based companies commonly referred to as dot-coms. A combination of rapidly increasing stock prices, individual speculation in stocks, and widely available venture capital created an exuberant environment in which many of these businesses dismissed standard business models, focusing on increasing market share at the expense of the bottom line. " These dot-com companies is where we actually owe our tech situation these days because they were the ones that revolutionized and maximized the internet capability of great marketers.

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